Wednesday, February 20, 2008

Hatcham Social's "So So Happy Making"

I thought the peak of tweedom had been reached when I heard "Penelope (Under My Hat)." Then I listened to "So So Happy Making," and my ears bled tulips and I felt compelled to hug everyone I met and call them "sweetness." Fortunately, I was able to counteract that moment of deviance and settle back into my normal mindset by listening to Magazine's "Permafrost" immediately afterwards.

Not that "So So Happy Making" is a bad song. Quite the opposite, in fact. Jangly guitars, sparkling melodies and strategically-used xylophones make this great fun to listen to. Possible twee side-effects are effectively diminished by the single's b-side, "Berlin," a bass-driven song with enough attitude to blacken even the most colorful of flowers.

Hatcham Social are officially hugely important in music's current state of affairs. Expectancy compounds with each release the band offers, and so far their irrepressible pop sensibilities and intelligent lyrics have yet to disappoint. Their b-sides are better than most band's bread and butter songs. Enjoy their steady climb toward a full-length release, there may not be another like it for a long time.



Purchase the "So So Happy Making" single with "Berlin" b-side from Loog Records.

Watch the video:


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